Kids Central was Singapore's most-watched children's channel. Its programmes aim to bring fun television entertainment to children aged 4 to 12 years, as well as appeal to people's inner children. Kids Central airs both local and international kids programmes. Some of the international programmes were bought over from other channels, such as Disney Channel Asia.
By providing kids programming for 9.5 hours every weekday, 6 hours every Saturday and 5 hours every Sunday, Kids Central received the highest commitment among all free-to-air children's channels in Singapore. It featured shows such as Hi-5, Mickey Mouse Clubhouse and Barney & Friends.
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