Channel 5

Channel 5 is a British commercial television network. It was launched in 1997, and was the fifth national terrestrial analogue network in the United Kingdom after BBC One, BBC Two, ITV, and Channel 4, but before the now defunct Six TV (and seventh overall including Welsh-language channel S4C in Wales). It is generally the fifth-placed network in the country in audience share, and has been since its inception.

In 2002, Channel 5 took the decision to drop the word 'Channel' from its name and refer to the channel as 'five'. A new look launched on 16 September 2002. The informal name "Five" was used in early continuity announcements and idents containing a lower case 'five' had been used on the channel from the launch.

On 23 January 2006 a new set of idents based on four letter words such as, Hope, Fast, Love etc. The idents didn't feature the logo.